Innovate Montana News Headquarters

Tuesday, April 18, 2017

Bethany Yellowtail, Founder of B.YELLOWTAIL, to Keynote Innovate Montana Symposium

Author: Madison, Davey

Raised on the "Apsaalooke" Nation in a cattle ranching family, Bethany Yellowtail was first taught sewing from her Aunties and Grandmother growing up on the Crow reservation. As a graduate of The Fashion Institute of Design and Merchandise (FIDM) in Los Angeles.  Bethany worked in corporate fashion specializing in pattern-making and design consultation for various prominent brands before launching her own brand, BYELLOWTAIL, in December 2014.  Her Great-Grandmother, Irene-Not-Afraid-Yellowtail’s regalia inspired the company’s founding aesthetics.

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Monday, January 5, 2015

Rip curl river! Surfer swaps ocean swells for Big Sky Country to ride waves on landlocked Montana's waterways

Daily Mail UK

Author: Madison, Davey

Montana conjures up enormous mountains, sweeping skylines and the wild west. But surfing? 


A thrill-seeking surfer has ditched the conventional rip curls of the ocean to catch waves in secret river hot spots in America's 'Big Sky Country'. 

Paolo Marchesi, 45, discovered the unlikely locations while on a photo shoot in Missoula, Montana, USA.

Having been told about the locations by a local surf shop owner, Paolo, from Turin, Italy, went searching for them in nearby rivers.

River surfing requires a special kind of board, which is wider, shorter and fatter than those used in the ocean.

Due to the high frequency of waves and shorter distances surfers have to travel to get to such rivers, Paolo said he was impressed with how river surfers get far more surf time during while on location.

He said: 'River surfing is different, friendly people, full of camaraderie, encouragement - a refreshing change.

'On top of that they are shaping their own boards specific to river surfing and they are ripping on them.

'These guys are taking river surfing to a new level, they are revolutionising the sport.'


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Wednesday, December 17, 2014

Competing With Industry Giants? Five Keys To Winning In The Niches


Author: Madison, Davey

When the elephants fight, the grass suffers (African proverb). Don’t pick a fight with the elephants of your industry. Don’t play in the field where they are fighting. You don’t need the elephants to lose for you to win. You just need to avoid getting trampled. And you need to think through five essentials: Conditions, Customers, Competitors, Collaborators, Capabilities.

Elke Goversten has done this well at parenting magazine, Mamalode. As a small player in a declining industry Elke knows her organization’s survival depends upon avoiding the wrath of the big players. Elke told me it’s all about “focus and flexibility” while choosing to “only exist in a business model that was as meaningful as our product.”

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Monday, December 15, 2014

A conversation with Burton’s Rob Sprague – A Burton and Spark co-lab story

Author: Madison, Davey

Back in the early 2000’s Burton was one of the first snowboard companies to dive into the world of splitboarding with their S-Series interface and splitboard line. While their splitboard interface would eventually go the way of the step-in binding, they’ve continued to push the envelope in developing world class and just plain fun to ride splitboards. This year Burton continues to evolve their splitboard line to provide riders with the complete package by collaborating with Voile for hardware, Spark R&D for bindings, and G3 for skins.

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