Branding Butte has been a hot topic over the past few months. The Butte Local Development Corp. will launch a new marketing campaign using film content from the “Orphan Girl” project, and the county recently received a report from a Texas-based company they paid $67,000 to figure out how to better pitch the town.
Forbes, a leading national business magazine, has picked up the scent. On their website they featured Courtney and John McKee, owners of Headframe Spirits and drivers behind the "Orphan Girl" film, to discuss how they integrate their own marketing campaigns with Butte’s identity.
Check out the Forbes post, titled “The Three Imperatives Of Authentic Branding," at Forbes.com.