Bethany Yellowtail, Founder and Designer of BYELLOWTAIL
Raised on the "Apsaalooke" Nation in a cattle ranching family, Bethany Yellowtail was first taught sewing from her Aunties and Grandmother growing up on the Crow reservation. As a graduate of The Fashion Institute of Design and Merchandise (FIDM) in Los Angeles. Bethany worked in corporate fashion specializing in pattern-making and design consultation for various prominent brands before launching her own brand, BYELLOWTAIL, in December 2014. Her Great-Grandmother, Irene-Not-Afraid-Yellowtail’s regalia inspired the company’s founding aesthetics.
In June 2015, BYELLOWTAIL launched THE BYELLOWTAIL COLLECTIVE, a brand initiative that features art from Native American makers primarily from the Great Plains tribal regions. All pieces are handmade using time-honored techniques and traditional methods passed down from family generations. The COLLECTIVE proudly carries heirloom-quality artisanal goods, jewelry, and fashion accessories from some of the finest Native artisans around the country. Set on re-invention of tradition and continuity of culture, BYELLOWTAIL shares indigenous art and fashion with the world while providing empowering, entrepreneurial initiatives for Native people.